PRovoke Media 23 Nov 2020 // 3:26AM GMT
CHICAGO — Weber Shandwick has been selected to lead corporate and consumer communications in the US for Kerrygold, an international brand of Ornua, the Irish dairy cooperative. Weber Shandwick will help Kerrygold enhance brand awareness and maintain brand equity in the market through strategic media storytelling and corporate communications counsel. The new relationship marks the first time Kerrygold has partnered with a communications agency for ongoing public relations support in the U.S.
NEW YORK — Gulfport Energy Corp. has engaged Reevemark to support their bankruptcy filing earlier this month. Gulfport’s $2.4 billion legacy debt burden and firm transportation commitments created a balance sheet and cost structure that was unsustainable in the current market, necessitating a Chapter 11 filing. This is Reevemark’s second energy restructuring this year, previously advising Chesapeake Energy.
NEW YORK — Evins Communications Agency has added two new accounts to its portfolio of clients: Selective Search and Double Cross Vodka. Evins will lead Selective Search’s strategic media and public relations efforts and drive awareness and visibility for the luxury matchmaking service. As agency of record for Slovak vodka Double Cross, Evins will oversee PR and social media initiatives.
BOSTON — V2 Communications has struck a partnership with GRAX, a leading SaaS data value platform provider. V2’s goals for GRAX are to drive brand awareness and elevate its subject matter experts as industry thought leaders on how organizations can use SaaS backup data to steer business decisions and enhance performance. The PR program is also designed to provide aircover for sales with designed campaigns targeted at management decision-makers and enterprise system architects and engineers.
NEW YORK — The Brandman Agency has added The Ritz-Carlton Maldives, Fari Islands to its portfolio of international hospitality and travel clientele. The property will be open to visitors starting May 2021.