NEW YORK — Email security company Mimecast has named a cross-agency team from IPG’s marketing services division as its global agency of record for Mimecast. IPG brings a holistic, global solution with agencies Weber Shandwick, Jack Morton and Genuine to expand awareness of Mimecast’s worldwide impact through an integrated array of communication and marketing services to accelerate growth for the B2B company. Duties include strategic communications, crisis and issues management, executive positioning, reimagining digital and live customer experiences and the development of integrated marketing strategy including creative, earned and experiential.

RALEIGH, NC — French/West/Vaughan has been chosen by Pure Talk to raise awareness for the company’s new program that will provide financial support for more than 6,500 US veterans and their families. PureTalk, a nationwide cell phone service provider, will contribute a portion of every new order to relieve $10 million in debt for retired military men and women.

SAN FRANCISCO — Wireside Communications has expanded its client roster with the addition of four new companies. They are Axelera AI, an edge AI solutions company; Ethernovia, which creates solutions for vehicle data networks; Qwiet AI, an AI-powered AppSec platform; and cybersecurity company Sygnia.

OAHU — Jenerate PR has been named as the global agency of record for fast-casual chain L&L Hawaiian Barbecue, which has 225 locations across 17 states and Japan. As L&L continues to expand its footprint throughout the U.S. and other regions, Jenerate PR will lead public relations efforts that support company growth, franchisees and consumer awareness.

NEW YORK — Marino has been selected by Tourmaline Capital Partners, a real estate private equity firm, to serve as its agency of record, spearheading national public relations and communications strategies. Marino will partner with key executives, along with its in-house marketing team to deliver a tailored communications plan that targets stakeholders and major markets. The strategic program will incorporate public relations support at both the corporate brand and local level, introducing the firm nationally, and establishing and growing its presence in the real estate and business community.

TALLAHASSEE, FL — The Zimmerman Agency has been selected to oversee public relations efforts for Atlantis, The Royal and Atlantis, The Palm in Dubai. Zimmerman will leverage its understanding of the luxury travel industry in its storytelling and digital marketing.

NEW YORK — 5WPR has been selected as the public relations agency of record for Filament Health, a clinical-stage natural psychedelic drug development company. Filament Health has hired 5W to lead media relations efforts across healthcare, mainstream and investor-facing media while broadening brand awareness and targeting the US and other North American markets to educate consumers and the media about psychedelics.