NEW YORK — Columbia Sportswear has selected McCann Worldgroup as its global agency of record, a deal that includes Weber Shandwick handling the apparel company’s public relations. The Columbia team harnesses capabilities of three agencies —Weber Shandwick; 215 McCann, which will handle brand and creative communications; and UM to lead media and analytics. The group, selected through a competitive review, is charged with driving Columbia’s creative, media and public relations efforts.

ST. LOUIS — The Arby’s Foundation, the fast-food chain’s philanthropic arm, has tapped FleishmanHillard to lead public relations. The agency is charged with bolstering awareness of the foundation, which partners with the chain’s 350 franchises as well as other partners. The foundation’s goal is to improve the lives of children by eradicating childhood hunger and promoting youth leadership and career readiness. The foundation grants more than $5m a year to groups including No Kid Hungry, Big Brother and Big Sister and Junior Achievement.

DETROIT — Lambert, Edwards & Associates has added three new clients in the automotive and advanced mobility industries: Varroc Lighting Systems, Belle Tire Distributors and Arbe Robotics. Varroc is a developer and manufacturer of next-generation external lighting systems and lighting control electronics for the automotive industry. Belle Tire continues to grow and recently opened their 100th location in the Midwest. Arbe Robotics makes technology for autonomous vehicles.

RALEIGH, NC  — French/West/Vaughan has been selected by the North Carolina Sweet Potato Commission to lead its marketing and communications efforts. FWV will provide strategic counsel and execution of overall marketing and communications with a focus on elevating the mission and vision of NCSPC, including brand positioning, creative development, media relations, social media, events, digital advertising and website development. The agency will oversee NCSPC’s communications designed to foster positive sentiment, engagement and overall awareness of the sweet potato industry, with an ultimate goal of increasing consumption of North Carolina sweet potatoes.