RALEIGH, NC — Guinness World Records has hired French/West/Vaughn to support the launch of the organization’s 2024 world record book. FWV is leading all US national, regional and local media relations outreach for the book launch, including coordinating media interviews with talent globally. This year’s record-breakers from the US include the world’s tallest steer, oldest competitive ninja athlete, largest male afro, largest Care Bears memorabilia collection and more.

NEW YORK — Workforce development company HeroicU has named Workhouse as its PR agency of record. Workhouse will direct a program of international branded visibility for HeroicU, including global public relations, domestic promotions, and celebrity partnerships. The assignment is effective immediately.

POUGHKEEPSIE, NY — Impact PR & Communications has added The Kartrite Resort & Indoor Waterpark to its client roster. The team is tasked with executing a media relations campaign for the Monticello, NY-based resort and indoor waterpark.The Kartrite, located in New York’s Catskill Mountains, is 90 minutes from New York City and is home to New York State’s largest indoor waterpark.

NEW YORK — 5W Public Relations has been named PR agency of record for fintech company Linqto. 5W’s partnership with Linqto will effectively disseminate Linqto's key messages and reach a wider audience. This expansive reach and scale align with Linqto's goal of maximizing its PR efforts and increasing its brand exposure through media relations, conferences, and awards.

MIAMI — Wunderlich Kaplan Communications has been appointed as the representation of the Bal Harbour Shops in Florida. Leveraging their extensive expertise in luxury lifestyle brands and strategic marketing, the agency aims to enhance the reputation of this iconic retail destination.

LAS VEGAS — Jenerate PR has been appointed as the national agency of record for Galpão Gaúcho Brazilian Steakhouse. Jenerate PR will extend its public relations services to all US restaurant locations, leveraging their expertise in hospitality, food & beverage, sustainability, travel/tourism and luxury brands to further enhance Galpão Gaúcho's visibility and growth.