MUMBAI — Adfactors PR has  been awarded the public relations mandate for Sony India, one of the leading players in the domestic consumer electronics market.

The mandate was awarded after a competitive pitch process and will see Adfactors PR working closely with Sony India's corporate communication team to enhance the company's brand positioning and reputation in India. The business was previously handled by The Practice. 

Under the mandate, Adfactors PR will be responsible for providing strategic counsel, media relations, influencer engagement and crisis management services.

"We are excited to appoint Adfactors PR as our communications partner to  further consolidate our premium brand position in India," said Pooja Chaudhary, Sony India's head of corporate communication. "With the firm’s insights, strategic counsel and expertise in PR and digital engagements, we are confident about enhancing our brand visibility and further strengthen the arc of influence with media, creative community and key opinion leaders."

Sony India is known for offering a wide range of products across categories such as television, home entertainment, cameras, audio, and gaming. The appointment of Adfactors PR aims to further strengthen Sony India's position in the domestic market and enhance its brand reputation.

"This is a testament to the strength of our team and our track record of delivering strategic, integrated communications programmes that deliver results," said Adfactors PR executive director Nikhil Dey.