NEW YORK — DKC has added five senior hires to its team. They are Tracy Royal, executive VP of DKCulture, who joins most recently from WW; Kate Brickman, senior VP of public affairs, a former communications director for Minneapolis Mayor Betsy Hodges; Sahil Patel, senior VP of media tech, who is a former journalist; Baxter Townsend, senior VP of media tech, who joins from Tusk Strategies; and Kenlyn Tyree, VP of sports and DKCulture, formerly director of communications & public affairs at the National Football League.

WASHINGTON — Tiger Hill Partners has added two senior team members — Ladan Ahmadi and Christine Rex. Ahmadi has been named VP for government relations and public affairs. She joins from Third Way, where she was deputy director of economic communications and health policy. Rex has been named senior director for public affairs. She previously led communications for the Institute for Political Innovation.

NEW YORK & AUSTIN, TEXAS — The Bliss Group has appointed Melissa Stone as VP, head of digital media, strengthening the firm’s capabilities across paid, social and owned media. In her role, Stone will help clients navigate the evolving digital media landscape and develop data-driven, integrated campaigns that reach target audiences on the right channels at the right time. Prior to joining The Bliss Group, she founded Eastend Marketing, a boutique marketing agency, through which she supported clients like Meta (formerly Facebook) and Wellesley College.