NEW YORK — Antenna Group has hired Jacob Loban as executive VP and head of digital and performance marketing. Loban (pictured) has nearly two decades of experience in integrated marketing, performance intelligence and operations. He joins Antenna Group from Edelman where he served as executive VP head of performance intelligence, North America. While at Edelman, Loban launched the firm’s Performance Intelligence group, a division of Edelman Data & Intelligence (DxI).

NEW YORK — Influencer agency Billion Dollar Boy has promoted Alex Williamson to global creative director. Williamson will be responsible for leading the agency's creative output in both European and US markets, as well as continuing to build its creative and design teams in both regions. Williamson brings more than 12 years of experience in the creative industry to the role, including senior roles at Ogilvy and The Audience where he worked across international creative briefs.

SEATTLE — MAD Global Strategy has tapped Cary Evans to lead its new Seattle office and spearhead growth in the Pacific Northwest. Evans brings more than two decades' experience in public affairs and healthcare. He most recently served as VP of government affairs & community relations at Virginia Mason Franciscan Health.

BOSTON — 360PR+ has hired Kara Armit as VP of human resources. Armit will be directing all aspects of talent planning and recruitment, employee engagement, professional development and benefits. Prior to joining 360PR+, Armit spent more than a decade in HR roles, most recently overseeing HR for Padilla and SHIFT Communications, where she was responsible for building culture, recruitment strategy, staff development opportunities and more across the agency’s offices.

SAN DIEGO — (W)right On Communications has hired Patricia Maxwell and Aleaha Kopec as senior communications strategists with Maxwell serving client partners in the agency’s B2B and technology group and Kopec in its consumer and lifestyle group. Maxwell’s previous positions include leading her own PR and marketing consultancy, director of marketing and communication technology for the Catalina Island Conservancy and director of marketing and PR for Casa Romantica Cultural Center and Gardens in San Clemente, California. Kopec’s past roles include key positions with several San Diego public relations agencies supporting a variety of consumer, lifestyle and hospitality clients.

TORONTO — Fuse Creative has promoted managing director Aleena Mazhar and executive creative director Steve Miller to senior VPs. Mazhar and Miller are both veterans of Fuse who were already partners at the firm.