PRovoke Media 17 Feb 2020 // 4:08AM GMT
CHICAGO — Edelman has named Michele Anderson vice chair of brand in the US and a member of the firm’s global brand leadership team. Based out of the firm’s co-headquarters in Chicago, Anderson (pictured) will also oversee Edelman’s brand work throughout the Midwest. In this new role, Anderson reports to chair Amanda Glasgow and will partner with Glasgow to lead the brand business in the US. Anderson is a 25-year communications and marketing veteran, who joins Edelman from Ogilvy where she most recently served as US head of PR & Influence.
RALEIGH, NC — G&S Business Communications has appointed Dana Ferrell managing director of the Raleigh office, succeeding Kerry Henderson who is retiring after a 25-year-career with the agency. Most recently a VP, Ferrell has been with G&S for more than 20 years, managing and growing critical areas of client business with a focus on strategy and innovation.
RALEIGH, NC — Brendan Ward has joined APCO Worldwide as creative director in Raleigh. Prior to joining APCO in January, Ward founded two creative firms—the first being Harbor Studio, a creative strategy firm in Durham, where he oversaw marketing and branding campaigns across diverse industries. While running Harbor Studio, Ward also cofounded Kaleida, a self-funded, member-owned arts and activism collective offering creative workspaces for residents of Durham.
NEW YORK — GSG has elevated Dana Yeganian and Matt Canter to partner. Yeganian leads client relationship management and business development for the firm’s national communications and public affairs practice. Canter helps lead GSG’s political polling and communications practice in Washington.
SAN FRANCISCO — Sutherlandgold Group has hired Louise Callagy as an executive VP to grow the firm’s integrated marketing offering. Callagy’s focus will be working with CEOs and founders to develop impactful storytelling and positioning programs. In addition, her role will be closely linked with in-house marketing leaders to amplify brand and storytelling initiatives to key audiences like employees, partners, and customers. Callagy most recently served as a project-based consulting CMO for early stage to midsize companies.
IRVINE, CA — Bastion Elevate has promoted Dave Feistel to VP responsible for developing and overseeing PR strategy for each of the company's clients across verticals including technology, health/health tech, financial services, entertainment and more. He has been with the company for a decade, most recently serving as senior managing account director.
ANNAPOLIS, MD — Crosby Marketing Communications has added three staff members to its growing team. Melissa Springer, most recently with ad agency network Second Wind, has been hired as a strategic planning analyst. Erica Sykora, previously a digital marketing manager for Patchwork Press, joins as a content creator. Katherine Morrison, formerly an account coordinator at CooperKatz, has been named an associate integration manager.
GOSHEN, NY — Stuart Shinske has joined Focus Media as senior director of media and government relations. He brings three decades of content, community relations and marketing expertise, most recently holding a senior marketing and communications role at Westchester Medical Center Health Network.
CHICAGO — CS-Effect has hired Bryn Reese to lead its corporate sponsorship and industry engagement practice. Reese will help launch a new line of client services focused on increasing non-dues revenues for associations and nonprofit organizations. She has significant experience developing new revenue opportunities for a wide range of regional, national and global institutions including the Chicago Council on Global Affairs, Chicago Botanic Garden, Chicago Academy of Sciences, Metropolitan Family Services, Schwab Rehabilitation Hospital, and Girl Scouts of Greater Chicago and Northwest Indiana.