SAN FRANCISCO — W2O has named Keri P. Mattox as global lead, integrated corporate communications for W2O pure, to strategically expand the firm’s C-suite crisis communications and investor relations offering. She also will play a key role in building and leading W2O’s office in Philadelphia.  Mattox joins W2O pure from AmerisourceBergen, a healthcare company where she was VP, corporate & investor relations.

WASHINGTON —Two new members have joined FleishmanHillard’s Washington team — Geoffrey Basye as a senior VP and partner in public affairs and Jennifer Mitchell as a senior VP in social and innovation. Basye will be working across the global public affairs practice to provide clients with strategic counsel in crisis communications, litigation issues and high-profile risk and external affairs programs. He brings a depth of experience in public affairs and media relations through his prior work with Fortune 25 companies and in multiple capacities within the public sector. Mitchell will  lead the growing Washington hub of the global social and innovation practice and will focus on providing clients with strategic counsel and strategies to foster and protect relationships with their most important audiences. She most recently was the director of social media at MGM Resorts International in Las Vegas.

BOSTON —Healthcare agency LaVoieHealthScience has hired Paul Sagan as assistant VP, investor relations and corporate communications. Sagan joins from KCSA Strategic Communications, where he was VP, corporate communications & investor relations and worked with a variety of health, science and technology-based clients.

SAN FRANCISCO — Bateman Group has named Caleb Bushner as VP of digital strategy. Bushner, most recently chief strategy officer Free Range, will lead the agency’s development of new digital products and services, and partner with clients seeking to expand the impact of their content and brand storytelling initiatives across the digital channels. Bushner will work out of Bateman Group’s San Francisco headquarters while also managing a team in the agency’s New York City office located in Brooklyn.

ANNAPOLIS, MD — Crosby Marketing Communications has promoted Katie McCubbin, Gabrielle Weber and Jenn Brohinsky to the role of Integration supervisor.  McCubbin oversees the implementation of integrated communications programs, PSA and digital campaigns for clients. Weber supervises multi-faceted communications programs for clients in Crosby’s government practice, Brohinsky oversees national communications programs.