PRovoke Media 25 Feb 2021 // 12:24AM GMT
Anheuser-Busch took home top honors at the virtual Innovation SABRE Awards on February 24 for its work with responding to Covid-19.
The multifaceted campaign was praised as an excellent example of how corporations could use their influence to make a difference during an unprecedented crisis. From championing blood drives, to producing and distributing hand sanitizer and helping revitalize the restaurant industry, judges were wowed by the impact Anheuser-Busch was able to make.
One judge said: “Anheuser-Busch could have written a check, they could have done one thing. Instead, they thought through all aspects of how they could contribute and flawlessly executed against each.”
Best In Show Countdown:
Best In Show #1
We Are In This Together: Anheuser-Busch Responds To COVID-19 — Anheuser-Busch
Best In Show #2
Beat the Zombie Funk with Mucinex— Mucinex / Reckitt Benckiser with Lippe Taylor
Best In Show #3
Mucinex Changes the OTC Landscape By Going DTC — Mucinex with Barbarian (Digital Agency), m ss ng p eces (Production Company) and Legend (Influencer and PR)
Best In Show #4
Chipotle Wins The Super Bowl with TikTok Timeout — Chipotle Mexican Grill with Day One Agency and BCW
Best In Show #5
America Could Use a Beer — Coors Light with ICF Next
Ketchum and ICF Next took home six trophies for the night. Other big winners included Day One, BCW, among several other firms that won multiple trophies. The full winners list can be found here.