MEXICO CITY — Another has expanded its leadership team with the appointment of Smart PR’s Karina Barcellos as chief strategy officer.

São Paulo-based Barcellos will be responsible for formalizing Another’s goals and planning with an eye on strategic, organizational and cultural consistency across markets. Mexico City-based Another is active across Latin America, as well as the in the US and Spain.

Before joining Another, Barcellos spent 16 years with Smart PR, including eight years as CEO & partner. She spent her last months with the firm leading training and crisis management.

“For a long time now, we have admired Karina's work as head of Smart PR a leading boutique PR agency in Brazil,” said CEO Jaspar Eyears. “When the time seemed right, it was a natural decision for us to invite her to join us and share her expertise and leadership skills at another. In addition to her solid strategic background and wide experience, Karina brings a unique vision of business development and way of work. Having her on our team, integrated by talent from all across Latin America, broadens our scope of action and opens up a new range of possibilities to accelerate our growth.”