HONG KONG — Media Outreach Newswire, which specializes in serving the Asia Pacific region, has launched a press release distribution network for the US.

The Hong Kong-based newswire, which is designed to foster relationships between PR professionals and journalists, will now provide clients access to a database of 50,000 US reporters and editors, providing them with extensive contacts for the full range of communications — corporate announcements, brand and product launches and more.

Media Outreach’s database includes journalists who work across 430 US news outlets including The Wall Street Journal, The New York Times, Los Angeles Times, People Magazine, New York Post, Digital Journal and The Washington Post.

The newswire’s media and journalist insights tool allows clients to monitor journalists’ interaction with their press releases with detailed distribution details, email open rates and open rates by publication.

“This information has been lacking in the newswire industry and we are proud to be able to provide these insights to our clients. This journalist engagement provides holistic insights for better strategic communications planning and making informed strategic decisions,” said founder and CEO Jennifer Kok.

Launched in 2009, Media OutReach is the first global newswire founded in the Asia-Pacific region with offices in Singapore, Malaysia, Vietnam, Japan, Mainland China, Hong Kong, Thailand and Taiwan. The press release newswire owns its distribution network of more than 140,000 journalists, 400 trade categories, 65,000 media titles and 600 media partnerships spanning 26 countries across the APAC region.