SINGAPORE—Discovery Networks Asia-Pacific has named AKA Asia agency of record. AKA Asia will focus on reshaping the brand's narrative and driving a meaningful brand story for Discovery SEA, taking a digital and consumer-centric approach.  AKA Asia will be supported by its affiliate Mad Hat PR in Malaysia, to deliver compelling content to younger audiences as the business continues to transform in Asia.

NEW DELHI—Value 360 Communications, one of India's fastest growing communications firms, has formed a new strategic partnership with international technology PR firm Lewis. Known as Lewis Value 360, the partnership will help Indian companies with international ambitions access communications expertise across 28 markets Asia Pacific, Europe and the US. Additionally, Lewis clients will be able to tap into Value 360's local expertise.

MUMBAI—Edelman has appointed Himanshu Saxena as the brand lead for India, responsible for the firm’s brand and consumer marketing business in the country. In his previous role, Saxena was leading the marketing function at Reliance Jio Infocomm as vice-president, brand management and integrated communications. He has held leadership positions at advertising agencies including Lowe, J. Walter Thompson and McCann Worldgroup.

KOCHI—Kerala-based Meditrina Hospitals, a pioneer in specialty in hospital model cardiac care units in, with a footprint across India and Maldives, has signed ResPublica Consulting to design and implement communication strategy to support its expansion plans.