SINGAPORE — Bloomingdale Public Relations has expanded its partnership with Bel Group to Southeast Asia, following a successful collaboration in India. Tasked with managing all PR activities for Bel Group in Singapore, Indonesia, and Malaysia, Bloomingdale PR aims to leverage its expertise in brand-building and influencer marketing to enhance Bel Group's regional presence.

SINGAPORE — APRW has been tapped to handle PR for KidsFest Singapore 2024. APRW will spearhead the festival’s publicity efforts under the strategic direction of Ms Julie Chiang, director of APRW. APRW will strategically shape the publicity strategy and messaging for KidsFest 2024. Furthermore, the agency will partner with influential social media content creators to amplify and drive heightened awareness for the festival.

SINGAPORE — Leon Communications, a financial and professional services agency, has appointed John McGuinness to the role of senior consultant.  Over the past 20 years, McGuinness (pictured) has held senior communications roles with some of the world's leading financial and professional services companies, most recently as global director, media relations and public affairs at leading global law firm Baker McKenzie, where he also served as Asia-Pacific head of communications. Prior to this, McGuinness spent seven years at Barclays Bank, holding senior communications roles in London and Singapore.  

SINGAPORE — PRecious Communications has appointed former vice president for brand communications and strategy, Robin Chang, to the position of senior vice president for life (consumer brands) and INC (corporate and government practice). Simultaneously, Arundhati Saha, previously the director of strategic advisory, has been appointed as the vice president for strategic advisory, overseeing the Edge (technology) and Sparks (startups) teams.