HONG KONG—FleishmanHillard has made several moves to strengthen its focus on Southeast Asia, naming agency veteran Beth Boswell (pictured) to the position of managing director, Southeast Asia. Boswell joined FleishmanHillard 18 years ago and has spent a total of 12 years working in Asia Pacific, most recently responsible for the firm’s Asia Pacific strategic growth planning. The firm also named Cosette Romero senior vice president and general manager of the Manila office, and Louisa Tuhatu senior vice president and general manager of its Jakarta operation.

BEIJING—Daniel J. Edelman China Group has hired Janet Dai as managing director of Edelman Digital in China, overseeing business planning, business development, team building and cross brand cooperation between teams in Beijing and Shanghai. She will report to Steven Cao, CEO of DJE China Group, and Gavin Coombes, president of Edelman Digital in Asia Pacific, Middle East and Africa. Before joining Edelman Digital, Janet spent nine years with WPP agencies including Wunderman, Grey, OgilvyOne and most recently as general manager of Soho Square, Beijing.

HONG KONG—Jawbone, a San Francisco based consumer electronics company, has engaged Bite for strategic counsel and public relations support for the Asia Pacific launch of Up, a wristband and app system that helps users discover and learn things about themselves and their lifestyles. Through a media relations program, Bite will collaborate with Jawbone to generate positive awareness for Up, while growing Jawbone’s brand equity in Hong Kong, China, Singapore and Australia.

HONG KONG—Burson-Marsteller has appointed Judith Ostronic as Asia-Pacific regional director of marketing and business development. Ostronic is based in Gurgaon, India, and serves as chief marketing officer for the firm’s Genesis Burson-Marsteller unit. In her new role, she will report to regional chairman Patrick Ford. She was previously vice president at Direct Impact, Burson-Marsteller’s grassroots communications firm based in Washington, DC.

SYDNEY—Citadel Communications, an independent IR consultancy best known for its work in mergers and acquisitions and capital markets activity, has joined PROI Worldwide, a leading partnership of independent integrated communications firms. Citadel joins Adfactors Public Relations in India and SPRG in Hong Kong to provide regional financial communications expertise for the network.

SINGAPORE—International law firm RHTLaw TaylorWessing has appointed Rice Communications as its official PR agency to manage the communications outreach in Singapore.

SYDNEY—Espresso Communications has been appointed as the public relations agency for six new consumer and business technology clients: InsightfulCRM, Invitbox, LifeProof, Red Bee Media, SolarMax and Vimily.