PRovoke Media 15 May 2023 // 2:03AM GMT
SYDNEY — Ogilvy Network ANZ companies, Ogilvy PR and Ogilvy Health, have appointed two new key creative leaders. Miriam Wells (pictured) has been promoted to chief creative officer at Ogilvy PR to drive creative output and innovative solutions for clients, as well as play a pivotal role in the agency's 'Earned Creativity' mantra. Nina East has been appointed as group creative director at Ogilvy Health, where she will work across integrated advertising, medical education, public relations, public affairs and health experience to deliver patient-centric creative ideas that provide health solutions, education and patient advocacy.
HONG KONG — The Hong Kong Tourism Board (HKTB) Southeast Asia Office has reappointed Perceptions, Inc. and Ogilvy as its PR agencies in the Philippines and Malaysia, respectively, for the next two years. The two agencies have been working with HKTB for several years and have been cited for their strong strategic thinking, positive media relations, and agility in executing plans.
SINGAPORE — Sandpiper has unveiled new AI services for communications and public affairs teams and practitioners. Director of strategy & innovation, Rob van Alphen will lead the services and include advisory and training-based services in areas such as generative AI tool integration, prompt writing, policy development and reputation management. The launch of these services follows the publication of Sandpiper's global AI in Communications report in March 2023, which found that 86% of communications and public affairs professionals view AI as an opportunity rather than a risk. The report also highlighted concerns around potential legal and ethical risks and a lack of knowledge and education, with many industry leaders not acting fast enough.