NEW YORK — Ruder Finn has won the communications mandate for Forbes Travel Guide across Asia, Europe, the Middle East and Latin America. The company won the pitch for the communication project based on its knowledge of the luxury and travel sectors, along with its creative insights and an approach that matched FTG’s business objectives. Forbes Travel Guide is the only independent, global rating system for luxury hotels, restaurants and spas.

SYDNEY — Online accommodation platform Wotif has appointed Ogilvy Australia & NZ to evolve its brand to both Australian and New Zealand travelers, part of the company’s ongoing effort to develop and meet changing consumer needs. The appointment, made after a three-month pitch process, will be led by Ogilvy Brisbane working alongside Ogilvy Sydney and Ogilvy Auckland and across all Wotif’s marketing and communications business including brand, creative, strategy, social media, content and public relations.

NEWCASTLE, NSW — Virtual healthcare specialist The Difference Collective has announced that two of its senior freelance consultants have joined its core collective team heading up its media and creative offerings. Former Ruder Finn UK creative director Stuart Mayell has been made head of the Creative Difference and former Daily Express health editor Jo Willey is now Collective Media maestro. These are the first new appointments to the core team since The Collective was launched last year by Virgo Health co-founder Angie Wiles.