MUMBAI — Electrical equipment company Havells India Limited has selected Archetype as its PR partner for India following a competitive pitch. Archetype will be responsible for providing strategic consultation, reiterating Havells’ commitment to the India market, by developing campaigns, as well as promoting technology innovations. The remit includes both corporate and product communications.  

SYDNEY — WE Communications has won Adobe’s Australia and New Zealand PR brief following a competitive pitch in October. The win expands WE’s current remit with Adobe. WE has partnered with Adobe on its social and influencer campaigns since early 2017. The new remit will cover the entirety of the Adobe business, including corporate communications, media relations, events, product PR and analyst relations.

HONG KONG — FITCH has named Liz Krueger and Daniel Segal strategy directors in its Hong Kong office. Krueger will further strengthen FITCH’s strategic capabilities with a focus on experience creation. Segal brings expertise as a User Experience (UX) specialist, which will further enhance FITCH’s capabilities to bring business strategies to life through user centric solutions in interaction design.