TAIPEI — DeVries Global has been appointed as Scoot's public relations agency for Taiwan. DeVries Global will be working to enhance Scoot's connection with Taiwanese consumers in the post-pandemic era, leveraging their industry expertise and data resources. The agency's responsibilities encompass bolstering media relationships to boost demand for both inbound and outbound flights and executing consumer initiatives to reaffirm Scoot's identity as an innovative and approachable low-cost carrier.

NEW DELHI — On Purpose has secured the role of agency of record for Elsevier, a global leader in information and analytics, following a multi-agency selection process. On Purpose will aid Elsevier in achieving its strategic communication objectives in India, particularly in assisting researchers and healthcare professionals in advancing scientific knowledge and enhancing health outcomes for society's benefit. As India emerges as a strategic and vital market for the company, On Purpose will support its strategic outreach efforts including aiding the nation's transition to a sustainable innovation-driven economy; fostering a robust local science and healthcare community; facilitating global connections and collaborating with Indian research and healthcare sectors to enhance scientific and clinical outcomes.

GURUGRAM, INDIA — Astrum has appointed Sunil Lilla as its chairman. As one of India’s first science-based specialist reputation management advisors, Lilla will strengthen Astrum’s role as an advisor to the C Suite.

HONG KONG — Paradigm Consulting has struck a partnership with Singapore-based Lestari Capital that includes working on messaging, positioning and issues to support the Rimba Collective, a collaboration of FMCG companies whose nature-focused actions allow them to provide individual sustainability commitments. Their work has also included developing and implementing a crisis communications protocol for Lestari Capital, and media training the CEO. Additionally, Rethink HK, Hong Kong’s business event for sustainable development, has appointed Paradigm as its sole communications partner.

SYDNEY — The 6AM Agency has introduced its latest venture, "6AM Impact," following its expansion into Asia. This specialized PR sustainability division is geared towards providing comprehensive strategic PR and communication services to purpose-driven businesses seeking expertise in sustainability communication. Guided by the United Nations Sustainable Development Goals, 6AM Impact aims to educate and support brands on a purpose-driven path, focusing on environmental stewardship and social responsibility, aligning with the current trend of conscious consumerism.

KUALA LUMPUR — Malacca Securities has appointed Zeno Group Malaysia as its agency of record. Zeno will lead strategy across brand, creative and integrated communications for products currently in development by Malacca Securities.