SAN FRANCISCO — Axicom has tapped Ruder Finn’s Chip Scarinzi to lead its West Coast business.

As an executive VP, Scarinzi will oversee the BCW (soon to be Burson) tech agency’s operations in San Francisco, Seattle, Portland, Los Angeles and San Diego. The hire is meant to bolster client service while supporting the firm’s regional expansion.

"Chip is a proven leader with a knack for nurturing talent and driving business growth," said Americas president Lisa Sullivan. "His impressive track record makes him a perfect fit for our team, and we're excited to welcome him on board as we continue to build a powerhouse leadership team dedicated to exceeding client expectations."

Scarinzi joins Axicom from Ruder Finn, where he most recently led the firm’s US tech practice. Before that, he served as Hill & Knowlton’s US deputy tech lead and a Ketchum senior VP.