MILAN—Corporate and financial communications specialist Barabino & Partners, Italy’s largest public relations firm, has named Pietro Como as managing director of B&P UK, and the launch of a new investor relations department.

Como joined Barabino & Partners in 2006 and worked at the Milan headquarters of the group for four years before moving to London in 2010. The UK operations has specialized in corporate, legal and brand communication, primarily for leading Italian companies.

The firm’s IR practice was established in Milan in 1999 and is headed by Stefania Bassi.

Barabino & Partners employs more than 100 professionals, and has offices in Brussels, London, Berlin and New York, in addition to its presence in Milan, Genoa and Rome.