Diana Marszalek 27 Jul 2021 // 5:06PM GMT
WHIPPANY, NJ — After two years of consulting, Denise Vitola has been made a full-time member of Bayer’s communications team to lead PR for US consumer health brands.
In the VP role, Vitola will oversee integrated brand PR, social media and influencer marketing for those brands, which include Bayer Aspirin, One-A-Day, Claritin and Alka-Seltzer.
Vitola will report to Beth Roden, who was named head of US communications in April. She also will be a member of the US corporate communications leadership team, driving reputation, digital excellence, and integrated communications.
For the last two years, Vitola has served as a Bayer consultant, leading internal communications and brand PR for Bayer Consumer Health North America. She spearheaded the advancement of influencer marketing and organic social for the division and launched new integrated campaigns for Midol, Bayer Aspirin and AleveX among other products.
“Over the last two years, Denise has elevated and brought new relevance to Bayer Consumer Health North America’s largest brands that have been around for decades through integrated marketing, including impactful influencer and social media programs, to truly deliver exceptional results,” Roden said. “We are thrilled she is now officially a member of the Bayer Communications team and will continue to drive our successful integrated communications that has been an essential part of reaching our consumers and driving awareness of our brands.”