HAMBURG—Cosmetics company Beiersdorf is reorganizing its global communications activities and merging its corporate communications and corporate sustainability departments under the leadership of Inken Hollmann-Peters, who reports directly to Stefan Heidenreich, CEO.

The new unit will be responsible for press and media relations, financial communications, brand PR, internal communications, issues management, sustainability, and social responsibility. The integration of these functions, the company says, will “sharpen the focus of Beiersdorf's entire communications activities.”

Hollmann-Peters joined Beiersdorf in 1988 after graduating with a degree in economics from the University of Hanover, Germany. Since then, she has held a number of managerial positions with the company, including internationally. She managed international NIVEA marketing from 2000 to 2010 and most recently was head of corporate sustainability.

The previous head of corporate communications, Sven Jacobsen, is leaving the company to “pursue a new professional challenge.”