LONDON—Dan Street has joined Bite’s London-based team as creative planner, reporting to creative director Matt Wright.

Street joins from Waggener-Edstrom, where he spent three years in the firm's digital practice.

Tasked with heading Bite's insight and measurement proposition, Street's remit will include the evolution of the firm's approach to influencer relations – known as ‘Influencer X’ – including the upcoming launch of bespoke measurement tools and a standardised approach to identification.

"At Bite, we don't view data and insight as specialist things – they're for everyone,” said Wright. "Dan's role will be more of an enabler – he'll develop and own the processes, systems and tools that help everyone in the agency uncover those all-important little kernels of truth that can grow into attention grabbing ideas."

Dan will work alongside Bite’s B2B, consumer and content practices on clients including Hasbro, Sony, and Telefonica. He will also manage Bite’s relationship with sister agency Redshift Research.

"In the last few years Bite’s attracted some of the industry’s biggest names, so I can’t wait to get stuck in,” said Street.