Please find a range of resources designed to help agencies, brands and employees support each other and the larger community by responding in meaningful ways to address racial injustice and systemic racism.

Resources provided with help from Fenton, W2O, Praytell, Social Studies, Porter Novelli, Sabrina Lynch, Suresh Raj and Cheryl Overton. Please let us know if you have additional information to share.

Organizations seeking support

Black Visions Collective’s mission is to shape a political home for Black people across Minnesota with the goal of creating the conditions for long-term success and transformation.

Reclaim The Block’s goal is for Minneapolis to move money from policing to other community health and safety initiatives.

George Floyd Memorial Fund was established by Floyd’s family cover funeral and burial expenses, mental and grief counseling, lodging and travel for all court proceedings, and to assist with expenses including his children’s education.

The Bail Project combats racial and economic disparities in the bail system by paying bail for people in need.

Know Your Rights Camp is aimed at improving the well-being of Black communities through education, self-empowerment and mobilization to create new systems that forward change.

Furthering change through action

The NAACP #WeAreDoneDying campaign is calling on petitioners to demand justice for George Floyd through an impartial investigation, restitution for police departments with patterns of racism and sweeping police reform.

The Southern Poverty Law Center is asking supporters to create their own campaign pages fighting hate, teaching tolerance or seeking justice.

I Run With Ahmaud Arbery is mobilizing community members to seek justice for Ahmaud Arbery, the 25-year-old Georgia man shot by two men while jogging.

Black Lives Matter has launched a petition drive asking for the national defunding of police in favor of  investment in communities and the resources to ensure Black people thrive.

The Alliance for Justice’s Bolder Advocacy program promotes institutions’ engagement in the processes by helping foundations and nonprofits advocate effectively.

Black Voters Matter Fund is in the process of identifying and building relationships with communities and organizations which would like to expand their civic engagement work and promoting criminal justice reform, voting right and economic justice in the south.

Campaign Zero provides volunteer options for individuals wanting to help end police violence, including spending a few hours weekly on a project that help advance equity and justice in America.

Color of Change is asking supporters to sign petitions, record a shareable video calling on officials to invest in safe communities and text their demands as a means of being heard. The group also has a directory that enables you to identify and contact your local prosecutors. 

Until Freedom addresses systemic and racial injustice through campaign development, media advocacy, partnerships with influencers and training and workshops focusing on brand building, using social media effectively, media and crisis communications among other topics.

Service, Support Providers 

Black Mental Health Alliance serves the community and organizations by providing workshops and forums covering a range of topics and subjects as well as connect culturally aware licensed mental health clinicians through its referral database.

The National Black Public Relations Society serves as an advocate for Black professionals in PR, media relations, corporate communications, investor relations, government affairs, communicate relations and related fields.

The Lagrant Foundation's mission is to increase the number of ethnic minorities in the fields of advertising, marketing and public relations by providing scholarships, career & professional development workshops, mentors and internships.

Content to read, listen to & learn from

Ibram X. Kendi is one of the US’s foremost historian and leading antiracist voices whose books include The Black Campus Movement, Stamped from the Beginning: The Definitive History of Racist Ideas in America, How to be an Antiracist and Stamped: Racism, Antiracism, and You.

So You Want to Talk About Race by Ijeoma Oluo guides readers of all races through subjects ranging from intersectionality and affirmative action to "model minorities" in an attempt to make possible honest conversations about race and racism.

White Fragility: Why It’s So Hard For White People to Talk About Racism by Robin Diangelo explores the counterproductive reactions white people have when their assumptions about race are challenged, and how these reactions maintain racial inequality.

In the essay Why People of Color Need Spaces Without White People Kelsey Blackwell explains, “People of color need their own spaces. Black people need their own spaces. We need places in which we can gather and be free from the mainstream stereotypes and marginalization that permeate every other societal space we occupy.”

Our National Conversation about Conversations About Race podcast bills itself as “a lively multiracial conversation about the ways we can’t talk, don’t talk, would rather not talk, but intermittently, fitfully, embarrassingly do talk about culture, identity, politics, power, and privilege in our pre-post-yet-still-very-racial America.”

What brands can do 

Reggie Dance, multicultural division director and VP at Coyne, offers advice to corporate America, in an effort to help companies understand and translate the sentiment of Black Americans right now and moving forward in his essay: Dear Corporate America: Acknowledge, Listen and Take Action.

Praytell has shared its guidance for brands that want to take firm stances against racism with employees, as well as the larger community. The firm’s advice on how doing that includes internal steps like taking accountability and supporting employees to reassessing campaigns, being mindful of language and bringing more seats to the table.

Business, workplace culture moves

Take a serious look at work cultures that normalize ethnic jokes and negative descriptors. Such jokes are not harmless; they are an example of the bias that contributes to the isolation.

Commit to spending with black suppliers, modeling the fashion industry's 15 Percent Pledge calling on US retailers and manufacturers to commit to 15% spend with Black suppliers. If brands/corporations, agencies and media services made this commitment the makeup of the industry could better reflect the audiences we serve.

More resources

W2O’S Fusion employee resource group has shared its robust list of what it calls anti-racism resources for white people. The guide, compiled by Sarah Sophie Flicker and Alyssa Klein, is a bounty of information on topics from raising anti-racist kids to pertinent films and television programs to watch.