LONDON — Blue Rubicon has promoted Peter Fitch to MD, following the departure of Chris Norton to Facebook last year.

Fitch takes on the role after joining Blue Rubicon's board of directors in 2014. Previously, he spent nearly four years as global head ofcCommunications at Lloyd's of London, and also worked as head of news for the Department for Work and Pensions.

 "Over the last two years Peter has brought vast experience to bear on existing clients, as well as to securing significant new clients to grow our strategic communications business," said Blue Rubicon CEO Gordon Tempest-Hay.

"He has quickly established himself as a trusted advisor, offering counsel to executive board members and leadership teams looking to sustain growth and achieve a competitive advantage."

Norton was Blue Rubicon MD for almost eight years, before joining Facebook to lead communications across EMEA.