MIAMI — Boden has hired former Ketchum executive Sara Garibaldi as president of the minority-owned independent PR consultancy.

Garibaldi's arrival sees founder Natalie Boden move into the CEO position. "Boden has been on an incredible growth journey these past few years supporting our dream list of clients, including PepsiCo and McDonald’s, who are leading the way in activating impactful campaigns that truly make a difference,” said Boden.

“Adding Sara as president will help us accelerate our growth and broaden our expertise as an agency. Sara’s strategic mindset, business and brand acumen, creativity, and stellar reputation as a mentor, leader, and growth agent will help us accelerate Boden's mission: to help brands empower, inform and enhance the lives of the Hispanic community and elevate the next generation of diverse communicators."

Garibaldi joins Boden after 14 years at Ketchum, where she was a partner and held multiple senior roles. Most recently, she was portfolio leader providing day-to-day counsel to many companies across a wide range of industries, in addition to overseeing operations, including financial management and talent resourcing.

Prior to her time at Ketchum, Garibaldi worked at Edelman and Weber Shandwick. Originally from Argentina, Garibaldi is fluent in Spanish, has led both general market and multicultural campaigns for an extensive list of global brands

“The strong reputation Natalie and her team have built, including the roster of quality, global brands, the award-winning work, and the strong culture of the Boden familia, appealed to my core," said Garibaldi. "Paired with the fact that more and more companies are realizing the importance of authentically speaking to diverse audiences through impactful, purpose-driven campaigns, I am thrilled to embark on this next chapter with Boden and be a critical partner to those who see the urgency in needing to future-proof their brands by engaging with and investing in these fast-growing diverse communities."

At Boden, Garibaldi will counsel existing clients, as well as focusing on expanding current service offerings, developing new specialty expertise areas, and overseeing growth and operational excellence for the agency. While Boden is headquartered in Miami FL, Garibaldi will remain based in the New York area.