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BOSTON, November 25—The mood at the 2002 International Consumer Electronics Show (CES) will likely be more subdued than in recent years, when leaders of the technology industry used the Las Vegas-based convention as an opportunity to celebrate their good fortune in lavish style. But CES—which takes place from January 8-11—is still an important showcase and Brodeur Worldwide is helping prepare clients to take maximum advantage with the creation of a new “CES PR Action Package,” a suite of communications services.
The CES PR Action Package was created to enhance a company’s PR plans for CES and to provide short-term support for companies with limited PR resources, says Mike Brewer, who has been attending CES regularly since 1990 and leads Brodeur’s personal technology group.
“If you’ve ever been to CES, you know that it’s an unbelievably competitive event,” Brewer says. “The key to success at this pivotal show is aggressively pursuing the right media opportunities, meeting the right influencers and knowing what your competitors are up to so you can respond quickly and creatively. We know how much some companies invest to attend a show like CES and how critical it is to have a strong return on that investment.
“Our approach combines strong competitive intelligence, excellent media contacts and a proven style that generates attention and helps close business.”
Brodeur’s CES PR Action Package begins with an initial strategy session that yields a set of measurable objectives for the show. Clients can then tap into services that include: press materials generation; pre-show media interview booking; onsite media interview facilitation; pre-show and at-show media placement; analyst outreach; awards program support; general booth PR support; and daily show news monitoring and reporting.
In recent years, Brodeur has supported a number of clients at CES, from major consumer electronic manufacturers to emerging companies and startups. The company has helped clients launch “industry first” products such as DVD, Audio CD Recorder, MP3 and Digital Television systems.
The CES PR Action Package was created to enhance a company’s PR plans for CES and to provide short-term support for companies with limited PR resources, says Mike Brewer, who has been attending CES regularly since 1990 and leads Brodeur’s personal technology group.
“If you’ve ever been to CES, you know that it’s an unbelievably competitive event,” Brewer says. “The key to success at this pivotal show is aggressively pursuing the right media opportunities, meeting the right influencers and knowing what your competitors are up to so you can respond quickly and creatively. We know how much some companies invest to attend a show like CES and how critical it is to have a strong return on that investment.
“Our approach combines strong competitive intelligence, excellent media contacts and a proven style that generates attention and helps close business.”
Brodeur’s CES PR Action Package begins with an initial strategy session that yields a set of measurable objectives for the show. Clients can then tap into services that include: press materials generation; pre-show media interview booking; onsite media interview facilitation; pre-show and at-show media placement; analyst outreach; awards program support; general booth PR support; and daily show news monitoring and reporting.
In recent years, Brodeur has supported a number of clients at CES, from major consumer electronic manufacturers to emerging companies and startups. The company has helped clients launch “industry first” products such as DVD, Audio CD Recorder, MP3 and Digital Television systems.
Article tags
Consumer Products-Consumer Electronics
