LONDON, April 10—BSMG Worldwide has made a series of moves designed to strengthen its European healthcare practice. The firm has incorporated Gibbs Associates—a healthcare specialist acquired by BSMG parent True North three years ago—into its London operations, appointed Paul Belcher to the new position of divisional director of European healthcare, and opened a new office in Dusseldorf, where Katrin Gessner-Ulrich will serve as managing director of healthcare.

According to global healthcare practice leader Laura Schoen, “Gibbs Associates, with its in-depth knowledge of key therapeutic categories such as cardiovascular disease, provides us with valuable expertise and easy access to opinion leaders in major disease areas around the world.” Michael Gibbs becomes chairman of BSMG’s healthcare practice in Europe.
Belcher, meanwhile, joins from the Brussels-based European Health Management Association, where he was European affairs manager.