Diana Marszalek 22 Jun 2022 // 5:14PM GMT
CANNES — Traditionally overshadowed by ad agencies, an impressive number of PR firms have made the Cannes PR Lions shortlist, which notably includes Edelman for idea creation.
Edelman London is shortlisted three times for idea creation, a category that typically belongs to ad agencies, covering its campaigns for XBox’s Halo, Race Equality Matters, and the National Grid. The firm also is shortlisted in the PR category for those initiatives.
The PR category also includes a mix of other global firms, as well as several independents.
Weber Shandwick is shortlisted for its PR work supporting Oreo’s Oreo Thins Protection Program campaign, the idea of which came from The Community. Allison+Partners Chicago supported the Corona Sunbrew campaign created by David.
Ketchum Sampark in Mumbai is included for supporting P&G India’s See Equal #SHARETHELOAD initiative, created by Ariel, while Ketchum’s Chicago office is included for work on Wendy’s National Roast Day from VMLY&R.
MSL was shortlisted for its work on Leo Burnett’s gun violence awareness campaign for Change the Ref, The Lost Class.
FleishmanHillard Brazil, along with Gut, is shortlisted for PR supporting a Gut-created campaign for Mercado Livre. DeVries Global’s efforts on R/GA’s Black Beauty is Beauty campaign for Sephora earned its spot on the shortlist. Hill+Knowlton’s Stockholm operation is shortlisted for supporting Visit Sweden with PR, part of a campaign created by Forsman & Bodenfors.
Meantime, independent Bospar is shortlisted for PR around NFT Art/Neon’s NFT ATM. Peppercomm garnered its spot for supporting Dole Sunshine’s Malnutrition Labels campaign from L&C. Lewis Antwerp is shortlisted for its work on Mutant’s Now’s the Time to Stare campaign for Belgium’s Paralympics team.
Winners will be announced Thursday, June 23 at Cannes Lions International Festival of Creativity. You can see the full shortlist here.