SÃO PAOLO — Google has shifted its Brazilian PR business to CDI Comunicação, ending a six-year relationship with Ketchum’s operation in Latin America’s largest market, PRovoke has learned.

The São Paolo-based firm will be handling external PR for Google and Google Cloud in Brazil. CDI’s remit includes B2B, B2C and corporate communications.

CDI won the business in a competitive pitch. Google also works with Smart PR in Brazil, which handles national communications for YouTube and Google for Startups.

Google is far and away the most popular search engine in Brazil, where nearly 97% of all web searches are done using Google, according to Statista.

Last week, Google Cloud announced a seven-year deal with Brazilian media giant Globo, one of Google’s largest LatAm customer wins, Variety reported. Global will be using the cloud for its production and distribution work as a means of accelerating and scaling its own digital transformation.

Google representatives were unavailable for comment, while a CDN representative declined to comment.