Diana Marszalek 11 Jan 2022 // 9:44PM GMT
NEW YORK — Sports betting company Champion Gaming Group has handed its PR business to Hot Paper Lantern Digital Sport.
HPL Digital Sport — a Hot Paper Lantern sports betting and technology specialty agency — is the first communications agency of record hired by Champion, whose analytics platforms are built to help bettors' chances of winning.
The agency’s remit focusses on building Champion’s reputation among key audiences including teams, bettors, players, and fans. Efforts will include an aggressive public relations campaign and a targeted investor relations program.
Champion Gaming acts as an umbrella for three different brands that provide targeted data, analytics, and content. They are Edjsports, which is a bet tracking app; Football Outsiders, which covers NFL, NCAA and fantasy football; and Edjvarsity, which focuses on high school sports.