LONDON — Clarity has acquired UK digital agency 93digital, bolstering its digital capabilities as it steps up its integrated marketing offering for technology clients. 

The acquisition of 93digital and digital marketing arm 93x adds 35 people to Clarity's existing 110-person headcount, along with predicted recurring revenues of $20m per year. 93digital founder and MD Alex Price becomes Clarity MD of digital experience, reporting to digital marketing president Tom Telford.

93digital's offering includes digital services (strategy, user experience (UX), website design, and development) and digital marketing (SEO, pay per click (PPC), paid social, social, and analytics). The firm works with several technology businesses, including such names as Nexthink, Inmarsat, SparkCognition, and Amazon.

“The communications landscape continues to shift at an unprecedented pace and clients today need an agency that can bring both expertise and agility to their campaigns as they navigate an increasingly democratised media world and aim to reach audiences who are fragmented across an evolving number of channels," said Clarity founder and CEO Sami McCabe.

"However, the traditional agency model is not fit for purpose to deliver on this need — a model Clarity is reimagining," added McCabe. "With the acquisition of the 93digital and 93x teams we have taken a significant step forward in that mission, adding teams of expert technologists who will significantly augment our ability to build and deploy digital experiences as part of marketing communications programs as well as making meaningful progress towards realising our vision of becoming a truly tech-enabled agency."

Clarity reported 60% revenue growth in 2021, taking it to $14.4m in fee income. The 93digital deal follows Clarity's acquisition of another UK search agency 3WhiteHats last year.