SINGAPORE — Clean Creatives is bringing its campaign to end PR industry support for fossil fuel brands to Asia-Pacific, partnering with Vero and the PRCA for a discussion of key issues on 27 September.

Clean Creatives, a collective of PR and advertising professionals that has already helped bring Congressional attention to the industry's work for fossil fuel companies, is targeting 500 agencies or executives to take their pledge — a promise to take no new contracts from companies in the fossil fuel industry.

To bring more attention to the Clean Creatives campaign, the PRCA is hosting a panel discussion entitled, 'Should PR cancel or counsel?', addressing the intersection of PR campaigns and fossil fuel brands. 

The panel discussion is moderated by PRovoke Media editor-in-chief Arun Sudhaman and also features Clean Creatives executive director Duncan Meisel, M&C Saatchi Indonesia founder Anish Daryani, and Vero growth VP Sasha Alwani. The session, which will focus on how the PR industry can lead the change to inspire cleaner energy industries, is free of charge – and may be accessed online.

Meisel aims to reach at least 1,000 PR industry professionals in Asia-Pacific by the end of 2022 through meetings, a media campaign, direct marketing and speaking to classrooms focused on the communications industry in Southeast Asia.

"Many brands are setting ambitious goals to reduce their carbon footprint, yet many of their PR consultants continue to work with fossil fuels brands – our goal is to make business decision makers aware of this conflict and to get more agencies in Asia, and around the world to take the pledge," said Meisel. "In an ideal scenario, brands focused on sustainability goals would step in and demand that agencies end relationships with fossil fuel companies."

Added Vero COO Raphael Lachkar: "Signing the Clean Creative Pledge was an important first step for us in being very deliberate in saying that we will not use our skills and capabilities in helping to create campaigns for an industry that we believe is putting the future at risk."

More than 700 creatives and 350 agencies worldwide have signed the Clean Creatives pledge to decline future contracts with the fossil fuel industry or agencies that retain fossil fuel clients.