PRovoke Media 03 Mar 2021 // 7:15PM GMT
Combining Social & Media Strategy is a series focused on the new media ecosystem that we have launched in partnership with NewsWhip. Our first episode explores strategies against misinformation, looking specifically at the environment around the Covid-19 and vaccine confidence.
This conversation features AbdelHalim AbdAllah, crisis communications officer for the African Region at the World Health Organization, and NewsWhip CEO Paul Quigley. PRovoke Media executive editor Aarti Shah hosts the conversation that covers how WHO is preparing for the largest vaccine rollout on the continent — and addressing specific misinformation threats that involve adapting strategies to align with various countries and cultures.