Diana Marszalek 14 Dec 2021 // 4:39PM GMT
BOSTON — Cryptocurrency intelligence and compliance company Blockchain Intelligence Group has hired Red Lorry Yellow Lorry for US PR support.
As Blockchain’s PR agency of record, RLYL is charged with building and executing a media and influencer relations campaign to raise awareness of the company’s cryptocurrency compliance and investigative expertise, as well as its solutions for banks, businesses, governments and law enforcement.
RLYL’s Boston office will oversee its work driving media attention for Blockchain Intelligence’s news, events, resources and customer stories. Highlighting executive thought leadership on cryptocurrency compliance, investigations and business practices also is part of the firm's remit.
Blockchain Intelligence awarded RLYL its business following a competitive pitch. There was no incumbent agency.
“Looking for an agency adept at the intersection of technology, business and regulation such as with cryptocurrency, there was no competition — the lorries were really the only choice because they demonstrated a strategic understanding of our business and industry,” said Nate Habermeyer, Blockchain Intelligence’s head of global marketing and communications.
"Their team has the perfect mix of B2B technology expertise to increase our awareness within a growing and complex space. As cryptocurrency is more widely adopted, we’re excited to work together to drive success for our brand.”