NEW YORK — Lippe Taylor has named David Richeson chief digital officer as part of a larger restructuring of leadership aimed at bolstering the firm’s integrated marketing offering.

Richeson will oversee Lippe Taylor’s newly combined analytics and digital divisions, the latter of which had been reporting to CEO and president Paul Dyer. The agency hasn’t had a chief digital officer for roughly five years.

Richeson joins most recently from Allison+Partners, where he was managing director of strategic analytics and digital innovation. He was Marina Maher Communication's chief of digital innovation and influence before that.

Lippe Taylor also has hired Geeta Patel in the newly created role of head of analytics. She joins from Golin, where she was that firm’s North America head of analytics.

Other leadership changes include former chief engagement officer Stephanie Smirnov assuming the new position of coach-in-residence. She is being succeeded as chief engagement officer by former Weber Shandwick executive VP Nicole Lowe.

Chief client officer Lori Rubinson has added global expansion and media partnerships to her responsibilities. Lisa Vasquez-Fedrizzi, who was a senior VP at Lippe Taylor-owned Cheer Partners, now leads people and culture across the Lippe Taylor Group.

The moves come following a strong 2021, during which the agency reports seeing revenue rise by more than 60%. The agency credits the growth in part to expanding its offerings beyond PR.

“Many clients are now entrusting us to lead their overall, integrated marketing strategy through what we call earned marketing. That means we need to bring them an even higher level of insight, strategy, and creativity,” Dyer said. “This new structure and leadership team is designed to ensure we keep delivering in places where our success is measured in terms of increasing sales and brand growth.”