Holmes Report 13 Jan 2020 // 6:54AM GMT
DAVOS — Marketing and communications leaders from Coca-Cola, BCG and VMware will feature at a special Holmes Report/Weber Shandwick discussion in Davos, taking place at the Wipro Pavilion on the afternoon of 22 January.
The panel discussion, entitled 'From Values To Action: Brand Purpose As A Reputation Driver', will explore how, at a time of unparalleled change, big business must prove that its values can genuinely drive social progress. Join us for a high-level discussion with senior corporate communicators and marketers that will examine how corporations build trust by turning purpose into action, against a backdrop of volatility and skepticism.
The session will feature:
• Bea Perez, chief public affairs, communications & sustainability officer, The Coca-Cola Company
• Miki Tsusaka, chief marketing officer, Boston Consulting Group
• Joan Stone, chief communications officer, VMware
• Jack Leslie, chairman, Weber Shandwick
The discussion will be moderated by the Holmes Report's Arun Sudhaman and hosted by Wipro CMO Laura Langdon at the Wipro Pavilion in Davos.
The event is invite-only, but if you are interested in attending please email us.
“Corporations today cannot simply have good intentions or stated values – they’re expected to put them into action to support social progress," said Weber Shandwick chairman Jack Leslie. "As communicators, we play a vital part of any corporation’s purpose journey, particularly because brand purpose is intricately linked to reputation. I look forward to this timely exploration of how brands can put values into action, especially in a time of unprecedented volatility and uncertainty."