Diana Marszalek 11 Apr 2024 // 3:16PM GMT
NEW YORK — Book publisher The Folio Society has hired Diffusion as its PR agency of record.
Folio, which publishes illustrated hardbacks, has charged Diffusion with highlighting its mission of making its books — classics, contemporary and children’s — into works of art through detailed design and craftsmanship. Through media relations, product seeding and book launches, Diffusion’s campaign also will spotlight Folio’s sustainability efforts as a B-Corp business.
There was no incumbent agency.
“Every Folio book is a labor of love and borderline obsession. We publish books that are exquisite aesthetically, but equally they are designed to be read. In a digital age, we’re committed to creating a tangible product with lasting craftmanship,” said Folio Society CEO Joanna Reynolds. “Diffusion has a proven attention to detail, a deep understanding of the consumer mindset, and an ability to place our product into the hands of those who will enjoy it most.”
Folio is an independent employee-owned publisher. The London-based company was founded in 1947.