Diana Marszalek 22 Mar 2023 // 11:49AM GMT
NEW YORK — The Diversity Marketing Consortium, whose member agencies provide pro bono services to women and minority-owned startups, has struck a partnership with Company Ventures, under which the DMC will provide support to participants in the VC firm’s fellowship for underrepresented tech founders.
The DMC will provide marketing services for Company Ventures’ Boost Fellowship, a four-month program that helps participants prepare for fundraising. Operated in partnership with the New York City Economic Development Corporation, Boost connects fellows with investors and advisors as they build their businesses.
DMC member agencies, which include Praytell, Racepoint Global (RPG), founding agency SourceCode Communications, and Superbolt, will be providing one-on-one marketing support to more than 10 Boost participants over the course of the program. The DMC also held a workshop providing an overview of marketing and communications as well as brand building.
The partnership is one part of DMC’s multi-faceted effort to support underrepresented entrepreneurs.
DMC has more than doubled its membership and commitment since it was set up in 2020 after four small agencies pledged $1.5m in marketing support for minority and women-led businesses.
In addition to founding partners SourceCode Communication, Superbolt and Harlem Capital, DMC members today also include Clarity, Max Borges Agency, Peppercomm, Praytell, Racepoint Global and No. 29.