Diana Marszalek 25 Jan 2023 // 3:20PM GMT
NEW YORK — The Diversity Marketing Consortium, whose member agencies provide pro bono services to women and minority-owned startups, has renewed its partnership with Forbes, providing DMC clients the opportunity to post bylined stories for free.
Moving into its third year, the DMC’s partnership is specifically with Forbes EQ (Equity Quotient), an offshoot of Forbes’ paid content marketing platform BrandVoice that publishes contributors’ content on inclusive capitalism, education & access, justice & reform and health & wellness.
DMC clients slated to publish in February include diversity-focused puzzle games Historicons, user identity management platform Iuncta, and compensation management platform Assemble.
Previous client contributors include gaming fintech Ugami; self-storage startup Stuf; agriculture social enterprise myAgro; e-commerce platform Groupshop; pet insurance provider Wagmo; and scheduling automation platform Cabinet.
The partnership is one part of DMC’s multi-faceted effort to support underrepresented entrepreneurs.
DMC has more than doubled its membership and commitment since it was set up in 2020 after four small agencies pledged $1.5m in marketing support for minority and women-led businesses.
In addition to founding partners SourceCode Communication, Cheer Partners, Superbolt and Harlem Capital, DMC members today also include Clarity, Max Borges Agency, Peppercomm, Praytell, Racepoint Global and No. 29.