NEW YORK—DKC Public Relations Marketing & Government Affairs has formed a strategic alliance with investor relations firm JCIR.  The formalized relationship follows nearly 13 years of collaboration between the firms, working together for clients such as Marvel Entertainment and WMS Industries.

The integrated PR/IR offering addresses what the firms see as a growing need for coordinated public communications expertise. According to DKC president Sean Cassidy, "360 degree communications is the name of the game in today's communications market."

Adds Joseph Jaffoni, president and founder of JCIR, "Today, the full value of a company and its brands can only be realized in the capital markets through an integrated approach to investor relations and public relations."