Diana Marszalek 10 Jun 2019 // 6:26AM GMT
SAN JOSE, CA — Doron Aronson, most recently Malwarebytes’ global corporate comms head, has joined HP Enterprise as senior director of product communications.
In the newly created role, Aronson will oversee communications surrounding HPE’s portfolio of products in areas including AI, hybrid cloud, computing, storage, IoT, networking and servers, as well as financial services
The position was created to further HPE’s stature as a company on the cutting-edge of technology, as well as raise the visibility of its executives, Aronson said. “We are going to be finding out trends, mining for story angles and then position the company and senior executives as disruptive and trend-setting,” he said.
HPE CEO Antonio Neri has made much of the company's 'intelligent edge' data strategy, which he sees as key to its future. B2B-focused HPE was created in 2015 when its predecessor, Hewlett-Packard, split into two companies. The other, HP, retained the legacy company’s personal computing and printing business.
Aronson joins HPE after nearly four years at Malwarebytes as global director of corporate communications. Before that, he spent seven years at Cisco focusing on the company’s security and IoT businesses.
HPE's communications is led by SVP and CCO Jennifer Temple, who joined the company in 2018.