SUNNYVALE, CA—Technology public relations specialist Eastwick has unveiled a new brand and visual identity, designed to reflect the firm’s expanded service offerings, and introduced CMO 2020, an initiative designed to help chief marketing officers and other C-level executives understand and leverage new approaches to customer engagement.

The new brand is the culmination of a two-year strategy that has seen the firm expand its offer to include digital and social strategy, content marketing, customer advocacy, editorial, and research and analytics. “We have evolved over the last few years to enhance our capabilities and service offerings and tell our clients’ stories in the most compelling ways. Today our brand identity follows,” says Barbara Bates, founder and chief executive officer.

The CMO2020 initiative, meanwhile, was launched in response to the rise of digital media and more sophisticated data and analytics.

“In the last few years we’ve seen increased complexity and a rapidly changing agenda for CMOs,” says Heather Kernahan, Eastwick’s general manager. “Today’s CMOs have more accountability than ever before and are charged with driving top-line growth in a new era of empowered consumers.”

The moves come after a year in which the firm enjoyed 25 percent revenue growth and geographic expansion into New York City.