LONDON — Edelman has appointed Jackie Cooper chief brand officer, the latest senior leadership role Cooper has held during her 17 years with the agency.

In the newly created position, Cooper's role is “to elevate and accelerate” Edelman’s work with brands, while also growing its relationships and offerings, she said.

Doing that includes helping brands engage their full range of stakeholders through multi-channel campaigns. Responsibilities also include helping brands protect their reputations while maintaining compelling businesses.

“Brand is foundational to Edelman, and we (want to) reiterate the focus on the brands,” Cooper said.

Cooper’s relationship with Edelman dates to 2004 when the firm acquired the agency she co-founded, JCPR. She subsequently served as creative director on campaigns for clients including Dove and Unilever, and then global creative chair as which she helped establish Edelman’s first formal creative offering.