CAIRO and NAIROBI—Edelman has signed an agreement with Cairo-based MEAComS, which will serve as the multinational’s exclusive affiliate in Egypt and with The Newmark Group, which has joined Edelman’s global network as its exclusive affiliate in Kenya.  

MEAComS will provide local expertise and on-the-ground market support to Edelman, and MEAComS’ staff and clients will have access to Edelman’s regional and global network, including professional development and training programs.

The Newmark Group provides PR, event management, advertising, multimedia, digital and social media services to clients such as Beiersdorf, the African Development Bank, and the Rockefeller Foundation.

According to Robert Holdheim, CEO of Edelman South Asia, Middle East & Africa, “Egypt is an exciting, rapidly emerging and important market in the Middle East and North African region,” while Kenya is “the biggest and most dynamic market in East Africa.”