NEW YORK — Edelman has launched a global B2B unit, consolidating its regional North America, EMEA and APAC practices.

Edelman Business Marketing will focus on driving reputation, business demand and revenue growth for B2B clients worldwide through integrated marketing programs targeting B2B buyers. Services include audience research, thought leadership strategy, content marketing, account-based marketing, demand generation and earned communications.

EBM will be led by global chair and US managing director Joe Kingsbury, who will oversee a network of nearly 100 B2B specialists worldwide, and global head of operations David Whiting, who will drive client and sector growth, and operations. The B2B leadership team will also include regional leaders across the US, EMEA and Canada, with an executive search underway for a leader to oversee the Asia-Pacific region.

Current clients include Microsoft, HSBC, Shell, DP World, Mitsubishi Heavy Industries, TE Connectivity, MediaTek, Hologic, and Invest Alberta among others.

“Edelman Business Marketing is redefining how we drive value for our B2B clients’ businesses, from reaching high-value stakeholders to taking on some of the world’s most important issues,” said CEO Richard Edelman. “Our global B2B offering has become a key component of Edelman’s strategy to provide integrated marketing solutions to clients worldwide.”