NEW YORK — Global beverage company Elegance Brands has named Berk Communications its US agency of record as it sets the stage for rolling out new products over the course of the year.

Berk won the business in a competitive pitch involving other agencies with food and beverage expertise. There was no incumbent agency.

Berk's partnership with Elegance will focus on building a media profile that elevates and positions the company as a leader in the beverage category, highlighting the company’s successes and entry into the US market earlier this with the launch of its Gorilla Hemp Energy Drink.

The company, which was founded in 2017, has a range of hemp and CBD infused beverages. New products will include alcoholic and non-alcoholic drinks. Elegance has manufacturing sites in the US and Australia with headquarters currently located in Beverly Hills, CA.

“As Elegance Brands continues to expand in the US, public relations will be essential for our brand to reach consumers, grow notoriety and create a lasting impression within the market,” said Elegance's founder and CEO Raj Beri. “Berk Communications is the ideal partner to help us execute this vision and we’re thrilled to be working with this team to achieve our goals.”