If any changes are required to the wording or spelling of SABRE finalists, please contact Celeste Picco ([email protected])

2012 EMEA DIAMOND SABRE AWARD NOMINEES

CEO OF THE YEAR

Thomas Ebeling: From "Nobody" to "Media Man of the Year"
Pro Sieben Sat 1 Media with Hering Schuppener


THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN BRAND-BUILDING

125 Years of Maggi Würze
Maggi with Grayling

Truvia: Turning Over a New Leaf in the UK
Truvia with Kaizo

FedEx Deliver Panda-monium Across the Globe
FedEx with Ketchum Pleon

Wake Up the Town
Philips with OneVoice, Omnicom Group

I Love Ukraine
Kyivstar with SPN Ogilvy


THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT

Less Bank More Life: Launch of New Direct Bank ZUNO
ZUNO Bank with Dynamic Relations Slovakia

TV Licensing's Telescope: A Focus on the Nation's Viewing Habits
BBC TV Licensing with Fishburn Hedges

From "The Molotov-RibbentropiPipeline" to Respected Partner in Energy Supply
Nord Stream with Hill+Knowlton Strategies

World Menu Report
Unilever Food Solutions with salt

Books on the Phone
Türk Telekom


THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN MEASUREMENT AND EVALUATION

"Big Night Out" Campaign - Max Colour Effect
Procter & Gamble - Max Factor with Ketchum Pleon

The Beauty of Proof
Procter & Gamble - Olay Professional Range with Ketchum Pleon

NIVEA SUN Summer Edition
Beiersdorf AG, NIVEA SUN in cooperation with the Piper Verlag publishing house with Molthan van Loon Communications


2012 EMEA GOLD SABRE AWARD NOMINEES

AFRICA

Lifebuoy School of 5 Hand Washing Campaign
Unilever Kenya with Apex Porter Novelli

Sungura Sam (Teaching Children to Wash their Hands) Campaign
Unilever Kenya and World Good Programme with Apex Porter Novelli

Morocco Mall: Morocco's Kingdom Latest Jewel and Africa's Top Mall
Morocco Mall with Fleishman-Hillard

Women in Leadership Conference
Barclays and Ciar Africa with Ogilvy PR

Corporate PR Intervention
Guinness Nigeria with The Quadrant Company


THE BALKANS

Speak Out Against Domestic Violence
Avon Bulgaria with All Channels Communications

Now I Can See the Future
The Government of the Republic of Moldova with BDR Associates

Dinner with Electrolux
Electrolux with GolinHarris

I Matter Campaign
SOS Children's Villages Bulgaria with Symmetric Communication Consultancy

Meet the Indestructible
Varta Romania with The Practice


THE BALTIC

Breakfast Gives Power
Partnership for Health

Eurobasket Lithuania 2011 Integrated Communications Campaign
Local Organizing Committee EuroBasket 2011

Via Toll: Electronic Toll Collection System in Poland
Kapsch with Grayling

Child Online Safety Campaign
Microsoft Lithuania with Integrity PR

Attention! Phonoholism
InternetQ Poland with On Board Public Relations


BENELUX

Flower Bus
The Flower Council of Holland with Bijl, partners in public relations

Energy Future Program
Shell with Edelman

Transforming IBM Through Social Media
IBM Benelux with Ketchum Pleon

JIJ & Overijssel
Provincie Overijssel with Porter Novelli

Children Do Not Separate…
Sire with Winkelman Van Hessen


DACH

Farting to Stardom
Bayer Healthcare Germany with Ketchum Pleon

Brise Discreet Launch: Scented Wax Figure Exhibition
SC Johnson – Brise with Edelman

Better Living With Cork
Portuguese Cork Association with Hering Schuppener

2015 Financial Centre Strategy
Swiss Bankers Association with Ketchum Pleon

Mercedes-Benz Press Communication IAA 2011 - "For the Next 125 ! Years"
Daimler AG, Global Communications Mercedes-Benz Cars (COM/MBC) with Oliver Schrott Kommunikation


CENTRAL EASTERN EUROPE

2011 Crisis Communications for Skanska
Skanska

Prague Taxi Design Contest
Dassault Systèmes with Grayling

7thsense: Say It With a Sign
Slovak Telekom with Neopublic Porter Novelli

Skylink TV
Tradetec with PRAM Consulting

Easter Egg PR Stunt
Vodafone Czech Republic


FRANCE

Orsay Museum's Renovation
Orsay Museum

Electrolux Cleaning Party
Electrolux France with Agence Elan

Always Protecting Futures
P&G Always with MSLGroup

Lenovo High-End Paris Fashion Show
Lenovo with Text 100

Max Havelaar: Bet on People!
Max Havelaar with Wellcom


IBERIA

For You, For Me, For Sex with a Good Heart
Spanish Heart Foundation with Apple Tree Communications

5000 Tenderness Gestures with Milka
Milka (Kraft Foods) with Edelman

A Good Way to Get Toilet Paper Into the Paper
Renova with Inforpress Group

Microsoft Feeds Portugal
Microsoft with Lift Consulting

The Special One, by Youngnetwork, to Unibet
Unibet with Youngnetwork


MEDITERRANEAN

SABRE Entry into the Mediterranean Category
Nestle Hellas with Advocate/Burson-Marsteller

Public Book Friends
Public with Bakers Digital Communication

Love My Village, Love My Smart Phone
Sony Ericsson with Burson-Marsteller

Videogames Take Over Milan
AESVI with Burson-Marsteller

90 Icons to Tell (or Rewrite) 150 years of Italian History
Lottomatica Group with Edelman


THE MIDDLE EAST

Announcement of US$1bn Partnership Between Aujan and Coca-Cola
Aujan Industries with Asda'a Burson-Marsteller

Job Seekers Allowance Programme
Saudi Arabian Ministry of Labour with Adalid Public Relations

Through the Gates: FIFA Club World Cup UAE 2010
Flash Entertainment with Four Communications

I Love You My Country
Memac Ogilvy

Tomorrow/Bokra Charity Song Initiative
Global Gumbo Group (G3) with TRACCS


NORDICS

AC-Sanafor for the Finnish Diabetes Association: Do You Know This Type? We Know Him!
The Finnish Diabetes Association

Paywall on Twitter for the Homeless
Stockholm Stadmission with Deportivo

Run for Light
Forum with Prime

The Human App
DJuice with Trigger Oslo

Preem Evolution Diesel
Preem with You Me Agency, etc
 

RUSSIA AND THE CIS

Social Entrepreneurship. Everyone Has a Chance
Fund of Regional Social Programs "Our Future" with CROS

For Those Who Do

Lenovo with Fleishman-Hillard Vanguard


How Facebook Made People Fall In Love With It
Facebook with Grayling

National CSR Forum: Driving Change of Mind
PRP Group

Every Day is Yours: Empowering Diabetes Patients to Improve Their Lives
Sanofi Russia with SPN Ogilvy


TURKEY

"Children's Orchards" Project
Coca-Cola with Caretta Communications Consultancy

One Master, Thousand Masters
Anadolu Sigorta with Lobby PR and ARPR

Anything is Possible with TTNet
TTNet with N'PR

Farmer Club: Vodafone Reaps What It Sows
Vodafone Turkey with Unite

Books on the Phone
rk Telekom

 
UNITED KINGDOM AND IRELAND (LESS THAN £50,000 IN FEES)
 
Body Image Lesson
Media Smart with APCO Worldwide
 
Wonderland Carphone
Warehouse with Cake

I Luv MY Can
Beverage Can Makers Europe with onechocolate communications

Sunny-3
SKCIN with Reynolds MacKenzie

Give In to Gü
Gü Puds with Wild Card

UNITED KINGDOM AND IRELAND (£50,000 - £100,000 IN FEES)

Cyber Isn't Just a Crime, It's War
Arc Sight with Atomic PR

A Whole New Ball Game
The Health Lottery with Cirkle

Project Ocean
Selfridges with Gabrielle Shaw Communications

Captain Morgan Brings Back Naval Tradition of "Splicing the Main Brace"
Captain Morgan, Diageo with Ogilvy PR

Think-Work-Play
Pernod Absinthe with Unity
 

UNITED KINGDOM AND IRELAND (£100,000 IN FEES OR MORE)

Kenco Millicano Launch
Kenco (Kraft) with GolinHarris

Expat Banking with Lloyds TSB
Lloyds TSB International with Grayling

Truvia: Turning Over a New Leaf in the UK
Truvia with Kaizo

Winning for Laird Shareholders
Laird with Maitland

Sunrise Before Daybreak
EDF Energy with Weber Shandwick


MULTI-COUNTRY PROGRAMME (ONE TO FOUR EMEA MARKETS)

Mixing Oil and Water: How Blue Via Helped a Global Telco Connect
Blue Via with 33 Digital and Hotwire

Aviva: You Are the Big Picture
Aviva with Blue Rubicon

Global Ovi Store and Nokia N8 Launch
Nokia with Grayling

Wake Up the Town
Philips with with OneVoice, Omnicom Group

W for Winner
Mattel with Ogilvy PR


PAN-EUROPEAN PROGRAMME (FIVE OR MORE EMEA MARKETS)

Save Food: An Initiative by Toppits/Albal
Cofresco with Edelman

Making Call of Duty: Modern Warfare 3 the Biggest Entertainment Launch of All Time
Activision with Frank PR

To Fly. To Serve
British Airways with Grayling

Change the Story: Rationalize the Debate
Nord Stream with Hill+Knowlton Strategies

Severe Weather Warning: The European Climate Map
Hay Group with Man Bites Dog


GLOBAL PROGRAMME (MULTIPLE MARKETS IN MULTIPLE REGIONS, LED FROM EMEA)

Your Sun Your Energy
European Photovoltaic Industry Association with Cambre Associates

Room for Thought
American Express with Fever

Worldwide Broadcast Coverage: Inauguration Ceremony of President Alassone Ouattara of the Republic of the Ivory Coast
Republic of the Ivory Coast with Hopscotch Europe in One

FedEx Deliver Panda-monium Across the Globe
FedEx with Ketchum Pleon

Global Introduction of the LIFE Corporate Values at Bayer
Bayer AG with Ketchum Pleon


BUSINESS-TO-BUSINESS MARKETING

Highlighting the Insecurities of Social Media
Sophos with Johnson King

Gladvertising: Launching 3M/GTG to the World
3M/GTG with M&C Saatchi PR

Adobe Brings Creativity to the Classroom
Adobe with The Red Consultancy

A Thread Runs Through It…
Weber Shandwick

Becoming the Boss
CA Technologies


CONSUMER MARKETING (EXISTING PRODUCT)

Colgate "Keep Britain Smiling"
Colgate Palmolive with Cohn & Wolfe

Owning the Gadget Queue
AQA 63336 and Protectyourbubble.com with Dynamo

The Gofika Man
Goteborgs Kex with Grayling

Sharing Smile for La Vache Qui…
La Vache Qui Rit with Weber Shandwick

Ski Maestro
MasterCard with Weber Shandwick
 

CONSUMER MARKETING (NEW PRODUCT)

Planet Jedward Joins the Disney Universe
Disney with Brands2Life

Bulmers No 17
Heineken with exposure

W London
John Doe Communications

The Arcists
Sony Ericsson with Jung Relations

The Thousand Readers of Jacob de Zoet
Sceptre with Unity


INTEGRATED MARKETING

The Captain's Island
Diageo with Edelman

2011 Census (UK)
Office of National Statistics/COI with Four Communications

DNB 11.11.11
DNB ASA with Gambit Hill & Knowlton

Skyr
Kavli with Grayling

Accenture Advertising and Integrated Marketing Campaign
Accenture with TBWA
 

CORPORATE IMAGE

Wir sind das GE in GErmany
General Electric with Burson-Marsteller

How to Beat the Internet Giants
FixeAds with Corpcom - Prime Relations

Less Bank More Life: Launch of the New Direct Bank ZUNO
ZUNO Bank with Dynamic Relations Slovakia

Blogoree Bloggers' Community
Romtelecom with FTW Media

125 Women for Change
Avon with The Practice and Starcom Mediavest Group


EMPLOYEE COMMUNICATIONS

Driving CSR Passion in Bacardi Employees
Bacardi Limited with Burson-Marsteller

Global Impressions of Bosch
Robert Bosch with Dorten

On Top of the World
Bayer with GolinHarris

Internal Communications Online: Towards 2.0 Culture
Telefonica with Inforpress Group

Nocash@MasterCard
MasterCard Europe


FINANCIAL COMMUNICATIONS

Russians Go For Gold and Join FTSE 100
Polymetal with College Hill

Sberbank: Transparency from the Top
Sberbank of Russia with CROS

SABRE Entry into the Financial Communications Category
First Quantum Minerals with The Mailtand Consultancy

Awakening a Sleeping Giant
Arab Petroleum Investment Corporation with Weber Shandwick


CAUSE-RELATED MARKETING

My Green City
Coca-Cola HBC Bulgaria with APRA Porter Novelli

Always Protecting Futures
P&G Always with MSLGROUP

Philips Livable Cities Initiative
Philips with OneVoice, Omnicom Group

Trunk for David
BT with Porter Novelli

Sainsbury's Million Kids Challenge
Sainsbury's with Weber Shandwick


COMMUNITY RELATIONS

Bacardi Supporting Its Local Communities
Bacardi Limited with Burson-Marsteller

What's Your Goal?
nPower with Frank PR

Doctor, You Are a Hero!
Petrom/OMV Romania with Graffiti PR

GE Healthimagination
GE Healthcare with TBWA Raad and Ketchum Raad

The CIOB Art of Building Competition
The Chartered Institue of Building with The Whiteoaks Consultancy


CORPORATEB SOCIAL RESPONSIBILITY

Drink & Live Different…
Carlsberg with Edelman

Giving Life a Chance
Sanofi with Fleishman-Hillard Vanguard

CSR Awards
CSR Fonden with Have Kommunikation

Use Your Head: A Campaign Against Digital Bullying
Telenor Norway with Trigger Oslo

The Italiana, by Youngnetwork, to Tecnica Industrial
Tecnica Industrial with Youngnetwork


PUBLIC EDUCATION

Grey Pride
Anchor with Citizen Brando

Ce Soir Il Conclut
Enterprise & Prevention with Cohn & Wolfe

World Wide Cancer Reporting in Your Pocket
Merck Sweden with Dahlheim & Sjöqvist

Charity Foundation "Helping Children"
Eesti Pandipakend with Hamburg & Partners

Early Alzheimer's Disease Awareness Campaign
Roche
 

CRISIS MANAGEMENT

Brand Growth in Challenging Times
Trimega Laboratories with Cubitt Consulting

Defence of Emperia Holding Against a Hostile Takeover on WSE
Emperia Holding

There Can Only Be One Tiger
Dariusz Michalczewski with Partner of Promotion

Portugal's First Social Media Crisis
Ensitel with Porter Novelli

Crisis Communication Plan
British American Tobacco with The Quadrant Company


ISSUES MANAGEMENT

"Stars Don't Fall From the Sky" Project
Czech Oympic with Bison & Rose

NS Time for Reading
NS with De Issuemakers

Transparency is Gold
Rosa Montana Gold Corporation with The Practice

Evolving from a Snobbish to a Consumer Centric Brand
British Airways with The Quadrant Company

Withers LLP: The F1 Chief, the Footballer, His Privacy and Their Lawyers
Withers LLP with Spada


PUBLIC AFFAIRS

Advocating EU Law for Europe's Iconic Car Brands
European Small Volume Car Manufacturers Alliance with Burson-Marsteller

VRS Today! Campaign
Sorenson Communications with Fleishman-Hillard

Abolishing Potash Protection
Fintec with FTI Consulting

Getting the Deal Done: Saving the Steel Industry
Sahaviriya Steel Industries with Interel Consulting

Protecting Free Market Principles
Polish Association of Producers and Exporters of Fruits and Vegetables with Partner of Promotion


CORPORATE MEDIA RELATIONS

A New Millennium
Millennium & Copthorne with Four Communications

Brazil, a Destination to Suit All Tastes
Embratur with Llorente & Cuenca

From .com to .brand: Creating a PR Sensation
Melbourne IT with Marlin PR

No News is Big News
Telia with Prime

Coca-Cola Pro Sa Sardigna
Coca-Cola HBC Italia with Publicis Consultants Italia


PRODUCT MEDIA RELATIONS (CONSUMER MEDIA)

Britain's Wildest Adventure
Chessington World of Adventures Resort with Clarion Communications

De-Tech Campaign
St Vincent and the Grenadines Tourism Authority with Four bgb

125 Years of Maggi Würze
Maggi with Grayling

TDS Racing and World Series by Renault….
PC Tools with onechocolate Communications

Joint Health of the Nation
Seven Seas with Virgo Consumer Health


PRODUCT MEDIA RELATIONS (TRADE MEDIA)

Danfoss: "Every Degree Counts" Campaign
Danfoss with Ciszewski MSL

LG Land of Plenty European Launch Event
LG Electronics Germany with F&H Porter Novelli

The Sage Business Index….
Sage Group with The Red Consultancy

At Home with the NHS
Honeywell HomMed with The Whiteoaks Consultancy

Mobile Economic Time
CA Technologies


DIGITAL CAMPAIGN

Achieving Digital Independence with the FT Webapp
Financial Times with 33Digital

Aena and Spanish Air Traffic Controllers Strike: Flying Over Problems to Give Public Service
Aena with Inforpress Group

Volvo Concept You
Volvo Car Corporation with Jung Relations

Imagine More
Manfrotto with MSLGroup

The 5 Experience
The Wrigley Company with Publicasity


BLOGGER OUTREACH

Defy the Darkness
Sony Ericsson with Jung Relations

Ariel Fashion Shoot
Procter & Gamble Nordics with MSLGROUP

Are You Having an Affair with Your Hair?
Procter & Gamble - Wella Pro Series with Porter Novelli

Making Innocent Fridge Magnets a Hot Topic
Innocent with The Red Consultancy

Ford Blogger Rally: Paris-Frankfurt
Ford with WPP


SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN

Kenyans4Kenya Campaign
Kenya Red Cross with Gina Din Corporate Communications

Leading by Example: Elastoplast Exemplaplast
Beiersdorf UK – Elastoplast with Onlinefire

Bio Oil with Pegasus PR

Indesit Loves Football
Indesit with Shine Communications

Launching Ericsson Money
Ericsson Money with Threepipe


MARKETING TO MEN

Specialist Audience: Marketing to Men/Experiential: Special Event
Playstation with John Doe Communications

The Grandiosa Game
Procordia with Jung Relations

Karcher Cleans Britain
Karcher with Shine Communications

Volkswagen Amarok: Knowledge is Power
Volkswagen Commercial Vehicles with Shine Communications

Mobil 1 Track Challenge
Exxon Mobil with Weber Shandwick
 

MARKETING TO WOMEN

Cointeauversial Self-Defense on High Heels
Cointreau with Edelman

Be the Next Lätta Girl
Unilever – Lätta with Edelman

Coca-Cola Light/Diet Coke by Karl Lagerfeld
Diet Coke with exposure

Big Night Out Campaign
Procter & Gamble - Max Factor with Ketchum Pleon

Pure Bliss! Launching Cadbury Dairy Milk Bliss Tablets
Cadbury Dairy Milk with The Red Consultancy


MARKETING TO YOUTH

Urbangame "Get the Kingston Wi-Drive"
Kingston Technology with Ciszewski MSL

Coca-Cola 24 Hour Twitter Session
Coca-Cola Company with Lexis

Durex Condom Tester Campaign
Durex (Reckitt Benckiser) with Prat Porter Novelli

Justin Bieber Never Say Never DVD and Blu-ray
Paramount Home Entertainment with Shine Communications

Nivea Modernization
Beiersdorf Hellas with V+O Communications


MARKETING TO SENIORS

Spring Clean Your Meds
Lloydspharmacy with Grayling

Simple and Stylish Mobile Phones for Seniors
Doro with Grayling

Financial Academy for Seniors
Swedbank with Integrity PR

Reviving an Icon
Playtex with Lexis

The Age UK Enterprises Silver RPI
Age UK Enterprises with Teamspirit Public Relations


MULTICULTURAL MARKETING

Voltaren Active Joints Tour
Novartis Consumer Health with Edelman

Unleash the Grease Buster
P&G Professional – Deepio with Ketchum Pleon

The New Austrians
The Skills Group


AUTOMOTIVE

Range Rover Evoque Pulse of the City Project
Land Rover with The Brooklyn Brothers

Safety Together…

Shell V Power Network
Shell with Edelman

Spirit of Ecstasy Centenary
Rolls-Royce Motor Cars with Focus PR

Range Rover Evoke Launch Activation Programme
Land Rover with Grayling

Range Rover Evoque Pulse of the City Project
Land Rover The Brooklyn Brothers


FASHION AND BEAUTY

100 Years Nivea
Beiersdorf – Nivea

The Beauty of Proof
Procter & Gamble - Olay Professional Range with Ketchum Pleon

Forever 21 London Launch
Forever 21 with Shine Communications

ghd Scarlet Show
ghd with Shine Communications

Chambord Loves…
Brown Forman with TVC


FOOD AND BEVERAGE

Live Actively! 2011
Nestle Bulgaria with APRA Porter Novelli

PR Introduction of 1-2 Open HAK Cap
Hak with Creative Venue

Pasta Lovers: Milaneza Supports World Pasta Day
Milaneza with Lift Consulting

World Class: Raising the Bar
Diageo with Splendid Communications


CONSUMER PRODUCTS

Crafted for Destruction
Nike Sweden with A World Beneath

Comeback of the Year: Ken
Mattel with F&H Porter Novelli

The Authentic Transformers Experience Lands in Spain
Hasbro with Grayling

W for Winner…
Mattel with Ogilvy PR

Monopoly Polska: Vote for Your City
Hasbro with Weber Shandwick


ENTERTAINMENT

Please Don't Stop the Music
Dutch Broadcasting Orchestras with Burson-Marsteller

Bridesmaids Home Entertainment Launch
Universal Pictures UK with Cohn & Wolfe

Consumer Services: Entertainment
Playstation with John Doe Communications

Disney Junior Programming Block Launch
The Walt Disney Company with Nicola Porter Novelli

Absorbent: A SpongeBob Exhibit
Nickelodeon-Viacom International Media Networks with Pro-Vision Group


FINANCIAL SERVICES

Everyone Needs a Back-Up Plan
Unum with Albion London; Blue Rubicon, Zenith Optimedia

The Halifax: Generation Rent
Lloyds Banking Group with Blue Rubicon

Scottish Widows Centre for the Modern Family
Scottish Widows with Cohn & Wolfe and Burson-Marsteller

ING Diba with MSL Group

Mankind is Shortsighted
Alecta with Prime


FOOD SERVICE

The Launch of Millions of Milkshakes UAE
Emirates Hospitality with Asda'a Burson-Marsteller

McDonald's Open Farms
McDonald's UK with Blue Rubicon

Starbucks Youth Action
Starbucks with Edelman

Wizards of Smile
McDonald's with Twenty Four Seven PR

tweet for treats
Benito's Hat with Unity


RETAILERS

Switch the Fish
Sainsbury's with Blue Rubicon

IKEA Happy to Bed YouTube Experience
IKEA with Cake

Blog Up Stores
Langerhaus

I Believe in Santa Claus
Liberty Center with Rogalski Grigoriu Public Relations

eBay Fashion
eBay UK with Shine Communications
 

TRAVEL AND TOURISM

Warming the Ice
Klingeis Consulting with BDR Associates

Universal Design
Scandic Hotels Norway with Burson-Marsteller

Healthy Hotels
Millennium & Copthorne with Four Communications

The Standkorb: Brand Ambassador of a German Federal State
Office of the Prime Minister of Mecklenburg-Western Pomerania (Germany) with Molthan van Loon Communications

Airbnb: From Zero to One Hundred: Catapulted to 1st Place in Germany
Airbnb Deutschaland with Schwartz PR


INDUSTRIAL AND MANUFACTURING

The Import(ance) of Competence
Jobba i Västerås with Care of Haus

ArcelorMittal Orbit
ArcelorMittal with Freud Communications

Delivering SME Leads
DHL Express with Hill+Knowlton Strategies

Victoria 20.20
Siemens with Rogalski Grigoriu Public Relations

Definitely Mabey
Mabey Bridge with Weber Shandwick


PROFESSIONAL SERVICE FIRMS

Asda'a Burson Marsteller Arab Youth Survey 2010
Asda'a Burson-Marsteller

Edenred Achieves Market Driven Focus….
Edenred with Ketchum

CWJobs.co.uk Augmented Reality CV
CWJobs.co.uk with Lexis

The Cost Boomerang
KPMG with Man Bites Dog

Establishing Hughenden's Place at the Boardroom Table
Hughenden Consulting with Round Earth Consulting


REAL ESTATE AND CONSTRUCTION

10 x 10
ICT Room with City Savvy

Promotion of Sustainable Construction for Next Generation
Holcim Hungaria with Grayling

Wickes Tradebuilder
Wickes with salt


CONSUMER ELECTRONICS

A Remarkable Launch: Nikon Big Hands
Nikon with Brands2Life

Meet the Indestructible
Varta Romania with The Practice

NESCAFÈ Dolce Gusto - Nordic Launch
NESCAFÈ Dolce Gusto, Nestlé with Prat Porter Novelli

Virgin Media Business Brings Clarity to the Cloud
Virgin Media Business with Speed Communications

Launch of Xperia Play
Sony Ericsson with Wolfstar


TECHNOLOGY: HARDWARE

The First Ever Owner of a Galaxy Tab 10.1 In the World
Samsung with Burson-Marsteller

The Oracle EMEA Recruitment Drive
Oracle with CMG

Reuse, Repair and Reduce….
Comtek with Johnson King

Casio: Bright Minds
Casio with Waggener Edstrom

Colt Verne Global Project
Colt Technology with Weber Shandwick
 

TECHNOLOGY: SOFTWARE AND SERVICES

Židlobežec
Asseco Solutions – Helios with Beef Brothers

Rise of the Great Green Datacentre
PEER 1 Hosting with Champion Communications

The Social Enterprise
Salesforce.com with Lewis PR

From Tech to Lifestyle: AVG's Brand Evolution
AVG Technologies with MSLGROUP

One Quick Tap for a Woman, One Giant Leap for the Future of Finance
Barclaycard and Orange with The Red Consultancy


TELECOMMUNICATIONS

Hungry Handsets 2012
Arieso with CCGroup

Surf Academy…
Telenor with Grayling

2020 Shaping Ideas
Ericsson

I Love Ukraine
Kyivstar with SPN Ogilvy

Twitter Reporter
Deutsche Telekom with Weber Shandwick


WEB-BASED BUSINESS

Trainspotter Wanted
Silver Rail Technologies with Atomic PR

Accidental Outlaw
Nominet with Brands2Life

All I Want for Christmas
Give as You Live with Firefly Communications

Filling the Number One Vacancy in the UK Job Market
Totaljobs.com with The Red Consultancy

Real Parenting
Netmums with Unity


CONSUMER HEALTH

Savlon Adventure in Play
Novartis Consumer Health with 3 Monkeys Communications

The Novartis Consumer Health Midwife Project
Novartis Consumer Health with Edelman

Lincin Range Launch
Meda Pharmaceuticals with Red Door Communications

VoltExercise!
Novarits Consumers Health with SPN Ogilvy

Launch of Fit for Work in Poland
Abbott Laboratories with Vision Group


HEALTHCARE PROVIDERS

Securing a Voice for Pharmacy in the New NHS
Lloydspharmacy with Fishburn Hedges

Spring Clean Your Meds
Lloydspharmacy with Grayling

Launch of the First E-Learning Platform for Family Doctors: Stay Updated, Stay Competent
SNMF with The Practice

Bupa Global Challenge: Shall We Dance?
BUPA

Your Memories Matter
BUPA


MEDICAL DEVICES

Saving $1Bn with Doppler Integrated Communications….
Deltex Medical with Hanover Communications

Are You All Ears?
Oi2 with Marco de Comunicación

Scholl: Footlight on Scholl
Reckitt Benckiser with Virgo Consumer Health


PHARMACEUTICAL: RX

Senseless
Merck Serono with Chandler Chicco Agency

World Wide Cancer Reporting in Your Pocket
Merck Sweden with Dahlheim & Sjöqvist

ADHD: Make Dreams Come True
Shire Germany with Isgro

1 Mission I Million: Getting to the Heart of Stroke
Boehringer Ingelheim with Ogilvy Health PR

Dupuytren's Disease: It's in Your Hands
Pfizer with The Red Consultancy


ASSOCIATIONS

Frontline First
Royal College of Nursing with Blue State Digital

No Worldcup Blackout
IAAF with Burson-Marsteller

ETTSA and the Mouse: Click That Roars
European Technology & Travel Services Association with Cambre Associates

Farming First
Farming First with Glasshouse Partnership

Giving Voice
Royal College of Speech and Language Therapists with Weber Shandwick


EDUCATIONAL AND CULTURAL INSTITUTIONS

Films That Lead You to the Unexpected
The 8th Dubai International Film Festival with Asda'a Burson-Marsteller

Week of Media Literacy
Mediawijzer.net with De Issuemakers

Get Into Marketing
The Chartered Institute of Marketing with Four Communications

"Figures That Changed the World" Virtual Library
Romanian Academy Library

Sea Your Future: Study in Mecklenburg-Vorpommern
Office of the Prime Minister of Mecklenburg-Western Pomerania (Germany) with Molthan van Loon Communications


GOVERNMENT AGENCIES

Setting Boundaries
The Norwegian Directorate of Health with Burson-Marsteller

Back to Books, Or Mission Impossible
Russian Federal Agency of Press and Mass Communications with CROS

Train of Ideas
City of Hamburg with fischerAppelt

Green Driving: Break the Habits
The Danish Transport Authority

Invest in Morocco: Sharing Success
Moroccan Investment & Development Agency with Marco de Comunicación


NOT-FOR-PROFIT ORGANIZATIONS

Templeton Prize
John Templeton Foundation with Bell Pottinger Business & Brand

Championing the Low Carbon Economy
Carbon Trust with Brands2Life

I'm Still Here
Sire with Lewis PR

A Cent from Each Shipment
Gebrüder Weiss with Neopublic Porter Novelli

#CowellMustPay
Rhythmix with Unity