PARIS — Havas Group has acquired Paris-based medical education specialist Raison de Santé for an undisclosed sum. The agency, which was founded in 2008, reinforces Havas’ global offering within its Havas Health & You division, which includes wholly-owned networks Havas Life, Health4Brands, Lynx, Red Havas and Havas Health Plus as well as the consumer health businesses and practices of Havas Creative Group.

LONDON — Digital health start-up Numan has appointed Third City following a competitive pitch. Numan (pictrued) offers direct-to-consumer health treatments, including for erectile dysfunction and hair loss, and aims to tackle the embarrassment men can feel about seeking help for “taboo” conditions. Third City is tasked with growing brand awareness, promoting Numan’s home diagnostic finger-prick blood tests and amplifying the brand’s new ad campaign which calls on people to ‘confront their health issues fearlessly’. The agency has also recently introduced a new 'Comms for a new economy" brand positioning.

LONDON — Performance driven marketing and communications consultancy Hard Numbers has been appointed as the digital marketing and PR lead for National Broadband, which specialises in providing reliable and fast internet connection via tailored 4G and 5G broadband services. The agency will lead PR and digital marketing campaigns including SEO and PPC to drive awareness and generate sales leads.

LONDON — Raptor PR, a digital communications agency specialising in video games, media and metaverse brands, has picked up a trio of new clients: games studio Dubit, which develops virtual worlds and creates branded metaverse content such as esports, concerts and fashion shows; Gismart, a developer and publisher of mobile games and entertainment apps which recently reached the one billion downloads milestone; and NFT metaverse project Fancy Bears.

LONDON —Brandnation has been appointed to activate Arbonne’s PR and influencer community management programme after a competitive pitch. Arbonne’s nutritional supplements and skincare products are all based on vegan ingredients. Brandnation’s brief includes increasing brand awareness through consumer and trade PR, managing an ‘always on’ influencer programme and working with Arbonne Ambassadors to maximise positive brand exposure and consumer engagement.